We recently finished up several sets of business cards here at Apex Advertising. A set for Iconic Coffee Co, another set for Phelps Game Calls, and the last set for Charlie’s Taxidermy. The importance of business card design is highly overlooked by many individuals and companies. Most feel as if they can just throw down their information and logo on a card, send it to any printer, or worse yet use a cheap online printer such as Vista Print’s $10 deal, and they’re off and running.

Sure, if you have limited funds and quite possibly you’re a new startup, it’s understandable that you want to cut corners everywhere you can to try and save money. However, there are some corners you can cut and keep moving forward, and others you shouldn’t cut without considering the repercussions. Business cards for most companies are a front line marketing tool. By front line we mean a piece of marketing that will be passed hand to hand in person. This is your sword in the time of battle! That being said, you need to make sure you’re capitalizing on that engagement and leave a lasting impression.

Here at Apex we strive to make business cards that are not only unique, but business cards that have the making to leave your prospective cliental posting your card on their refrigerator or pinning it up on their bulletin board to reference it in the future. Being tossed in the desk drawer with a stack of other cards simply means; you lost. When designing cards we start with finding out a little about our cliental. We then take any relative information we gathered from them and turn it in to an eye catching and memory lasting graphic. After the graphic design is completed, we print our cards on a 16pt cardstock with a silk laminate finish. Thus allowing for a nice, thick, heavy card such as your debit or credit card. And the feel with the silk laminate is unlike anything else out there, smooth, and soft, but powerful texture that will on its own turn your customers head. Having a thick business card that can be tossed in someone’s wallet or pocket and coming out un-crumpled and all four corners are straight and not bent is definitely a way to stand out from your competition. It shows you’ve put thought and money in to your business and people will respect that and feel like you’ll be more apt to carry out their project with the same emphasis.

A business card with some weight to it, and the emphasis that you spent a lot of money on them will definitely help step up your game. Keep these tips in mind while deciding on your next set of cards.

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